While every company is giving into the technology age, one is back tracking, or should I say trying to make a comeback. The record company.
As consumers now purchase many items on iTunes, ranging from songs, movies, pictures, lectures etc.. that are downloaded rite onto their ipod so they can listen at their convenience, it is a big hit. Convenience in key. I don't think that will ever change.
You can get access to almost anything you want or need these days with out leaving your home, if you have access to the internet.
Even books, you can download and have at your convenience without ever getting out of bed in the morning. It is becoming a big hit.
Digital downloads grew to 21 percent of the industry’s total sales in 2008, from 6 percent in 2004, according to the Audiobook Publishers Association.
Hachette Audio recently announced that the latest audiobook by David Sedaris, “Live for Your Listening Pleasure,” which features readings before audiences, would be available on the least portable of formats: vinyl.
With the small number of households still owning a record player, and the even smaller number of record consumers, I don't think this will be a success.
I think that this is targeting such a limited audience to ever make a decent profit off.
Even though sales for records have increased, posting $57 million in sales in 2008, more than double the previous year and the best for the format since 1990, according to the Recording Industry Association of America. The format is so rare for audiobooks, however, that the Audiobook Publishers Association has never even tracked its sales.
If your not going to track the sales because it's not a big hit, then why produce it. In reality, who really wants to buy a book on a record and listen to it. If any one, maybe an older person. Not a huge target audience. As a college student, I feel the younger generation wouldn't even give it a chance, even if they did have access to a record player.
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Agreed. When I heard that they were going to try to sell records, my first thought was wtf. Besides, people who grew up with records, who would want one or even use it? There are people who even grew up with records, but perfer the use of mp3s and iPods. Like my parents! They should invest their money in something better than this.
ReplyDeleteI don't see that working very well. People don't listen to things on record anymore.
ReplyDeleteEverything's downloaded or bought on itunes. Maybe it would work for an older crowd though, but definately not a younger crowd.
No way. My step dad is 73 and loves his iPod. There is NO market for vinyl, except for the DJ community, and while most of them are going digital too, I doubt they will have any demand for audio books to mix. Expect this one to fail.
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