A big part of Internet advertising is the display, or graphical, ad. Just about all of online ad spending goes to these ads, but the amount of clicks they are receiving is significantly decreasing.
The research firm comScore, has been following this trend over a 20-month period. Concluding that the proportion of American Internet users clicking on display ads at least once a month fell to 16 percent from 32 percent.
Most hosting websites are paid by the click, witch means they're not making money if no ones clicking their ad's.
Andrew Lipsman, comScore's director of industry analysis, says “measuring the ad's success by the click grossly understates the importance of an advertising campaign”. He also stated that comScore studies found that merely looking at a display ad increases the likelihood that a viewer will later search for the brand or make a purchase.
Isn't that what an ad is made to do, build brand awareness. Even if it doesn't receive a click, it still gets the brand circulating in the viewers mind.
Maybe hosting websites should do away with some of the paid by the click ads, and focus more on another point of view, or attention grabbers to lure the consumers in.
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Ad clicks do work. You will even find them on local forums ran by friends. They don't pay much, about .05¢/ click.
ReplyDeleteThe other, and arguably better option, the one my motorcycle forum uses, is charging the advertiser/ sponsor a set amount for a clickable ad of a given size. It can be displayed in a large variety of ways, and depending on how many hits your site gets each month, you set the rate for your ad space. The only hard part then, is convincing would-be sponsors that your site is the best place to advertise.
I'm not a huge fan of ad clicking. Everytime an ad pops up on my computer I usually ignore it. The ads do help with avertisements. It's the economy that is making people not wanting to click these ads. People are more concerned of how to pay their bills instead of clicking an ad and buying something online.
ReplyDeleteMy first reaction is usually just to click out, but within the last few months I have found myself clicking the ads. Maybe its because I am being targeted and now they know what I like, but most things that pot up pose some interest to me. Buying online is also much more convinent, and the advertising does help bring me in!
ReplyDeleteI always close out of the pop out ad's. It a big annoyance to me when they pop up. That is interesting that there is a decline in how many "clicks" the ads are getting. Maybe they will do away with these types of ads.
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