Tuesday, October 20, 2009

As a TV Market, Los Angeles Is Staggering in the Playoffs

So what the Yankees are beating the Angels and the Phillies are beating the Dodgers, that's no reason for the nations second largest market (Los Angeles) to be ridiculously low in T.V. viewers.
Compared to New York and Philadelphia, Los Angeles is not coming close to generating the numbers that there putting up in reference to viewers watching the game at home on T.V.

Could it be the time zone difference? When they play in New York or Philadelphia, the game starts broadcasting at 8:00 P.M. When played in Los Angeles on the Dodgers or Angeles behalf it starts air time at 4:00 P.M. Many people could still be at work or completing their daily chores at that time. Or could it be because by the time viewers do get home to watch the game, their local teams are already losing, so they turn it off.

The Los Angeles market peaked with a 10.9 rating for the Dodgers’ Game 1 loss to the Phillies, according to Nielsen Media figures. That game showed substantial growth during the game, with the rating more than doubling to a 14.8 in the late innings from a 7.1 early on. But the Dodgers’ afternoon victory in Game 2 produced a 5.9, and Sunday night’s 11-0 loss generated just a 7.3.

A closer look at Game 3 reveals a well-earned dissatisfaction among hometown Dodgers fans as the debacle unfolded. The game peaked at a 9.6 locally (or 543,000 households) from 8:15 to 8:30 p.m. Eastern — it had barely begun — and as the Phillies took a 6-0 lead in the second inning, the rating tumbled until it finished with a 4.3 (242,000 homes).

One-quarter of all TV homes have been watching the games in Philadelphia.

It’s not easy for a market with 2.95 million TV homes to beat one with nearly twice as many, but that’s what Philadelphia has been doing to Los Angeles.

The Los Angeles market is losing to New York in the Angels-Yankees American League Championship Series on Fox, but not as sharply. For Game 1, the New York rating of a 17.4 (1.3 million homes) was 83 percent better the 9.1 (or 514,000 homes) in Los Angeles. For the 13-inning Game 2, which started in late afternoon on the West Coast, the Los Angeles market produced a 10.8 (610,000 homes) and New York a 19.3 (1.4 million).

I really think it has to do with the time zone difference's.

Los Angeles is huge, it takes a lot to make headlines. Maybe they need better fans.

4 comments:

  1. I think it is the time zone difference. That has to be the only major factor affecting the TV ratings, because the fans definitely haven't gone anywhere over the years. Both the Dodgers and the Angels have been doing really good especially this season. Most people I know that own homes are still at work at 4pm, so that has to be why the ratings are so low. If it were primetime the ratings would be much higher, the MLB should think that one out if they care or if it matters to them.

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  2. I would have to agree that it is probably the time zone difference. It seems to be the only logical solution, because fans don't really change, especially when their teams are doing well.

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  3. It's the time zone. People are still at work or have to do chores right after work, so they don't have time to rush home and watch the game. Just because Tv ratings went down it has nothing to do with the fans not wanting to watch the games anymore because their teams are loosing.

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  4. Obviously it is the time zone. TV ratings these days are affected by a lot of factors, but the one thing that always seems to bring in the viewers are sports. So in this case my conclusion is that it has to be the time difference, most Americas work a 9 to 5 job which means they do not even leave there job until 5:15 and get home around 5:45 or 6. Therefore you lose a huge demographic of people who would watch the game if it was on at a later time say 8.

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