Newspapers Have Not Hit Bottom, Analysts Say

Newspapers Have Not Hit Bottom, Analysts Say

This year, combined print and digital ad revenue suffered a catastrophic drop from last year's 16.6 percent drop to a devastating 28.3 percent drop. Some newspapers, such as the New York Times, whose stock jumped over ten percent this year, are surviving. The predicted negative for next year is around twenty percent, but change yields unpredictability. News in print, according to the article is losing fire. With the economy forcing the cutting of costs and the Internet advertising boom of recent years, the “paper” will eventually be ruled not cost efficient or not a “green” thing to spend money to produce. I agree with Edward Atorino, a broker dealer, who said “For newspapers, I don't see much to cheer about yet.”; newspapers will most likely exist through my lifetime, but technology is moving forward everyday and one day I'm sure news will be broadcasted through our computers, cellphones, or other computerized device that is the new thing of the time. Newspapers are fighting back by charging readers for online access to media and raising subscription prices to cover expenses, but that will only work until something establishes itself more efficient for a lesser cost. If the ad revenue continues to fall, its only a matter of time before the newsstand goes out of business.

http://www.nytimes.com/2009/09/21/business/media/21papers.html?ref=media